Confession- I love well-done tv commercials! Marketing-haters often forget that many of the great film directors started their careers in commercials, including City of God director Fernando Meirelles. Not to sound like a massive tool, but... commercials can be a great place for cinematic experimentation, with big budget branding dollars thrown into camera technique innovation. Lately, I've noticed a good number of producers are moving in the direction of real highend production quality, with more largescale physical effects and less cheapo cgi visuals. They might be ads, but good ads are still better than bad ads.
My roommate Adam called my attention to these insane commercials from Sony Bravia.
The first one (from director Jonathan Glazer) was done with 100% real paint explosions across a Scottish block, with zero computer effects. The result is a pure visual masterpiece that took a crew of 60 people more than 5 days to clean up. Check it:
The second video (from Danish director Nicolai Fuglsig) was actually the predecessor, accomplished by sending 250,000 multi-coloured 'superballs' bouncing down the streets of San Francisco on a hot July morning. The song they use is perfect and the resulting video is absolutely surreal - definitely inflates my sense of town pride too! Watch:
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